Thursday, 31 October 2013

adidas 2014 collection viewing

a few weeks ago myself and the unisex mode girls where invited along to view the 2014 spring/summer collections from the brand with the 3 stripes - adidas.

held in the brands uk showroom, collections ranged from garments which will be distributed worldwide to own brand stores and independent, right up to the exquisitely constructed and designed Y-3, Porsche Design Sport, Raf Simons and Opening Ceremony - to name but a few.

adidas originals - s/s '14
adidas come through with another amazing print concept - the brand never ever disappoint in the key piece details within the originals line. within the collection a beautifully constructed windbreaker with neon half sleeves/underarm detail won me over. the snake skin print - a favourite throughout a lot of adidas' collections, is also featured on a long-sleeve polo, leggings and an amazing loose fit vest dress (more on that in a later post). the collection combines marl grey jersey, neon windbreaker fabrics, with a staple forest green all complimented perfectly with snake print. again adidas come through with silhouettes that are brilliantly unisex, but where aimed at the female market fit every curve with flattering lengths also.

another classic reworked for s/s 2014 is the infamous adidas superstar. the classic silhouette has been vamped up with a brilliantly 90s girl band feel with a solid white platform and polka dots. if you, like me have been searching for a comfy shoe for a night out but don't dare go near a stiletto - this is the one! - adidas originals online

adidas x opening ceremony

as always the adidas x opening ceremony collection was breathtaking. a perfectly put together collection of feminine pastels with a sports luxe cut. a wonderful textured dot print featured on pieces contrasted with bold colour lines running through the seams and piping. the collection consists of bra-lets, cigarette pants and pleated skirts following through into delicate knits and cardigans. the brands come together in a typically japanese way of garment construction and design, with the most effortless sophistication. - opening ceremony online

as adidas continues to push their #allinformygirls campaign it's safe to say they certainly haven't let us girls down in things to look forward too next season. a brand that certainly does try to push the boundaries of sports/street silhouettes for a feminine figure. i look forward to seeing all the garments begin to filter into stores come the new year, and it's safe to say i have my eye on a fair few key pieces!


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