Monday, 2 December 2013

Pretty in Patta


amsterdam brand patta are by far one of my favourite brands around currently. their collections go from strength to strength each release, always keeping the quality and over all cohesiveness of the collections on point. the brand is primarily a menswear based - although certain pieces fall under being unisex.

creative directors ace dia and voilette esmeraida have shot a women's editorial featuring some iconic patta garments from their latest collections - the story which follows on from the 'girls in streetwear' concept which we are seeing more and more of, capture the feminine edge to the style.

i absolutely love the shots - mainly because i love to dress what is classed as mens streetwear garments up in the most girly way possible and it's refreshing to see the girls styled in a way i would dress myself. the styling is executed to perfection and the pastel wash photography style beautifully compliments this.

Concept & Art Direction: Ace Dia & Violette Esmeralda
Photography: Violette Esmeralda
Make Up: Ace Dia
Hair: Portia Williams
Styling: Mila van der Linden
Models: Sara Grabek & Georgia Palmer @ IMG London

enjoy the full story below -








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