Monday, 3 November 2014

shore projects x westfield white city pop-up

shore projects, pop up, accessories, white city , westfield, london, british, brand, watches,

after months of planning shore projects have opened up their very first pop-up shop inside westfield white city! open 7 days a week, the shop is a brilliant space, which represents the brands seaside heritage perfectly. the pop-up has the brands faces and strap collections for sale, alongside images from their most recent lookbook. 

it really is the perfect way to try on all the different combinations, to start a new collection or add to an existing one. the brand is my favourite, so if you're in the area call in, the space is located on the first floor between topshop and zara.

you can also browse the current collection and lookbook online here.

post signature
SHARE:

Thursday, 30 October 2014

adidas x spezial exhibition: manchester

adidas, adidas originals, spezial, manchester, casuals, exhibition, event,

showcasing over 800 pairs of vintage adidas silhouettes, the spezial exhibition opened its doors as part of the design manchester festival last week. the collection, curated by gary aspden, consists of styles from collectors all over the globe and showcases the extensive heritage of the brand. additionally, there are some styles found on a recent trip to argentina, in which the team uncovered an aladdin’s cave of heritage adidas product.
the exhibition depicts the brands progression from the late ‘60s though to the advanced boost technology we see today, with some iconic favourites, alongside limited edition and rare releases. the adidas spezial exhibition runs until november 2nd at 7 dale street, manchester.
adidas, adidas originals, spezial, manchester, casuals, exhibition, event,

SHARE:

Monday, 27 October 2014

pretty in patta - part III - fall/winter editorial

PATTA womens editiorial ace dia violette esmeralda fall winter 2014

following the success of the previous two #SSS patta ladies editorials, creatives ace dia and violette esmeralda follow up the now seasonal series with a third story, incorporating some of the patta fall collection releases - which some of is now available online and in select patta stockists.

the third editorial follows on from part II which can be seen here, and part I - here. working with a 'girls in streetwear' concept, the girls style up their favourite key pieces from the latest release in a fun and feminine way.

of all the editorials this one is my favourite by far, i love the colour contrasting backgrounds to the monochrome collection. the whole shoot has a really nice tomboy edge to it, but i love how it still looks super feminine. key pieces which i love are the black patta embroidered crew, patta running crew long-sleeve and of course the varsity jacket.

needless to say, i'm already looking forward to part IIII - keep up the brilliant work, girls!

PATTA womens editiorial ace dia violette esmeralda fall winter 2014

Art Direction & Photography: Violette Esmeralda
Art Direction & Make Up: Ace Dia
Photography Assistant: John Ojuri
Models: Abby @ Anti Ggency & AJ Osman

enjoy the full story below
SHARE:

Thursday, 16 October 2014

F E L D T - S/S '15 capsule collection

feldt, london, fashion, womens, womenswear, autum, winter, layering, new brand, care pacel, sweeden, minimalistic, simplistic,
feldt round neck tee (*)

last week i was sent a rather pleasing care package from new london brand, FELDT. my parcel contained a beautiful minimalistic black printed tote bag, photo card and branded t-shirt. a new brand to the london fashion scene, FELDT pride themselves on 'every day clothing for all seasons', utilising simplistic styling and pattern cutting, with a workwear edge.

the latest womenswear collection is light and feminine, with a really nice tomboy edge to it. loose fit striped tees are layered with overall style coats with turn ups, showing off the patterned or tonal lining - all finished with a pair of simplistic tennis court trainers.

my take home pieces from the collection are the oxford blue round collar shirt and the oversized shirt dress. although, the whole capsule collection is a dream - the way the brand have mixed staple uniform colours with the yellow pop, produces some exciting layering options. perfect for the autumn. 

the attention to detailing on each garment really is amazing, all beautifully finished with a branded FELDT tag to the pocket, neck or side seam. the brands debut collection launches next month, to keep up to date with all things FELDT follow the brands social pages - facebook, twitter, instagram & tumblr.

check out my highlights from the lookbook below.

feldt, london, fashion, womens, womenswear, autum, winter, layering, new brand, care pacel, sweeden, minimalistic, simplistic,
image courtesy of vicky grout
SHARE:

Thursday, 2 October 2014

lonely for you only - lonely hearts lingerie

lonely hearts label, lingerie, lonely hearts, asos, blogger, uk blogger, womens clothing, womens accsessories, victoria secret, lonely hearts label, lingerie, lonely hearts, asos, blogger, uk blogger, womens clothing, womens accsessories, victoria secret,

after what seems like years lusting over lonely hearts label lingerie sets, my wait finally came up trumps when i stumbled across the lulu set in baby blue in asos sale. i love the whole look of the brand, with really delicate branding and features and couldn't wait for my order to arrive. thankfully asos provided me with a super quick delivery time of 2 days and it fits like a complete dream!

i went for my usual size of 32DD and the bra really does fit perfectly, i'm usually a victorias secret girl and i'm always nervous of straying from what i know fits. the lulu has some extra strap detailing across the bust, which gives it a harness effect - another really pretty feature. this detail can also be adjusted, so the straps can be worn haltered or crossed. i also love the back with it being a slightly long-line bra, the fastenings give you a secure feel with 5 hook and eye closures. 

i also purchased the briefs for the set (left image), i was slightly less impressed with the style of these - but i'm unsure if thats due to them coming up a bit small, if your gifted in the hip department i'd advise to size up and i do wish the set came with french knickers!

check out the latest lonely lingerie range online now and check out the brands instagram to fall in love with the latest collections. 
SHARE:

Thursday, 25 September 2014

trainer of the day: reebok classic leather pastel '30th anniversary'

really this style could be the trainer of the week, month, year...forever! i picked these up from chemicalrecords last year and i've forever regretted since not doubling up! after umming and ahhhhing for weeks over purchasing them (being an all black outfit girl, colour isn't my strong point) i finally caved and clicked purchase.

the 30th anniversary collection consisted of four pastel colourways for women in the classic leather suede - baby pink, lilac, yellow and a creamy tan. each style featured a celebratory tongue label with an iconic reebok 30th anniversary embroidered tag.

reebok has to be one of my favourite brands, i used to always be in a pair of reebok classics when i was younger and find them to be super comfy and easy to wear. i've been styling them up with my motel moons and stars babydoll, which is my favourite (picture below, sorry for my kittens toy watermelon in the background - ooops) - the pink just adds a gorgeous girly colour pop! also my asos mesh sleeved skater dress works a treat, styled with my portland from shore projects.

sadly they are in need of some jason markk treatment, after i decided to do the adidas leeds store shop fit in them! but now payday has rolled around, i'm going to treat myself to a pair of the classic leather seasonal trainers which are available now, and act as a great alternative and will stop me trashing my 30th anniversary ones!

reebok classic leather pastel 30th anniversary trainers of the week my favourite trainers collector uk fashion


post signature
SHARE:

Tuesday, 23 September 2014

shore projects - italian leather straps

my favourite accessory brand shore projects are back for winter, with a selection of italian leather straps - carefully designed in shades from black to a light oxblood tan, which are the perfect compliment to the autumn season. the full italian leather strap collection follows on from the recent polka dot release - you can view my post on that here and also the initial canvas collection, which you can check out here.

the new look straps feature subtle embossed branding to the front of the strap, with classic shore projects branding to the reverse. the italian leather is dreamy, super soft so it doesn't rub or catch your skin when worn. the brand have also kept the two strap tidies to the new straps also, a design feature are perfect for if you have slim wrists like me - forever having trouble with the excess catching and getting worn out.

its safe to say with black being my favourite colour i was dreaming of the day the brand would release a greyscale collection, and shore projects haven't disappointed. for a girl that never used to wear a watch, i now can't go anywhere without mine on! the versatility of the watches is endless, i can't help myself setting time aside in the mornings to find the perfect strap to match my outfit!

the italian leather straps retail at £30, they are the more expensive of the straps - but a complete must-have investment piece. if the subtle colours are maybe not your thing, the polka dot italian leather straps are a colourful alternative at £25 - (pistachio ice cream being my favourite!)

the shore projects leather strap collection is available online here, and if you fancy picking yourself up a portland watch face like mine the faces can be found here. i've been styling mine with a mesh sleeved skater dress from asos and my pastel reebok classics for a girly colour pop - summer can't be over just yet!

keep up with all things shore via the brands facebook, instagram and twitter pages.

shore projects, watches, coastal, british,seaside,accsessories, accessories, womens accessories, , womens fashion, shoreprojects
SHARE:

Tuesday, 9 September 2014

'give me your classics and i'll show you the future'



'give me your classics and i'll show you the future' is an editorial by rig out.
a celebration of homegrown creative talent over britain, the video showcases the creative youth who are crafting their own future. the short film and editorial imagery encapsulates the brands background and heritage, with such a lovely look to it.
still photography by joshua gordon, enjoy the video above and check out the latest reebok classic arrivals online here.

directed by antony crook
cinamatography by lol crawley
voice over by paul popplewell
original score by illum sphere




SHARE:

Wednesday, 20 August 2014

summer cool baby - puma states 'summer cooler'

puma states summer cooler pack canoe size offspring summer release collection worn my way

following the re-issue of the classic puma states earlier this year, the style is back represented in soft, pastel hues - perfect for summers nights.

the 'summer cooler' pack features two tonal styles, in delicious mint green and lilac. both colourways feature gold puma branding to add a subtle detail, with a brilliant white sockliner and midsole add a cool contrast. the styles have a premium execution and work together perfectly for a cohesive two style collection.

i love the pack, the colours are dreamy and even better, they are available from a uk3! the puma states 'summer cooler' pack releases online and in store at size?, offspring and end from august 30th.

puma states summer cooler pack canoe size offspring summer release collection worn my way

SHARE:

Friday, 15 August 2014

asics x st alfred gel lyte iii

asics gel lyte iii x st alfred, st alfred, sneaker store, colab, collaboration, kicks, womens trainers, womens shoes, girls kicks, girls sneakers

second sneaker post of the past exciting few days is these my beyond beautiful st alfred x asics gel lyte 3 from the june release this year. these are probably one of the best and most amazing present surprises i've ever been treat too and they are even more amazing in real life from the promo shots.

saint alfred is a chicago based store and they have some together with asics for this super special release. i think aside from recent kith releases which are notoriously impossible to get hold of, these are one of the best colour ways i have seen recently in the gel lyte 3.

the first collection of promo shots of the sneaks where slightly deceiving to the eye on the colour, in some shots the suede seemed a more soft grey and others a baby blue but i think my pictures above give a perfect snap of the shoes colours in reality - a really almost icey steel blue with a touch of sea green, with the most beautiful rich sandy upper sole with a smidge of gum sole on the heel base (which i love!) the darker shade of the steel coloured blue on the heel wrap coordinates perfectly, really giving these shoes the feel of looking out onto a perfect white sandy beach.

the suede is unreal, so soft and luxurious really giving you the feeling a lot went into the make up of this shoe in terms of quality and design aesthetic. also included are 3 sets of laces, the blue which come already in the shoe and also a white and sandy coloured pair. i'm already debating swapping for white but for now the blue has me won over, the colour selection and how this compliments each part bringing your eye to every detail is really special - though i feel introducing a different lace colour will only help to enhance more sections with each change.

needles to say i adore them so much, i was totally gob-smacked when i was handed the box as for me with size 4 feet, any super rare release i am able to get in my size is like gold to me! and i always look forward to adding to my few special asics releases to the pairs i already own.

-  i've included some snaps below of my favourite parts of the shoes make up! 
hope you enjoy them as much as i do! 

            asics gel lyte iii x st alfred, st alfred, sneaker store, colab, collaboration, kicks, womens trainers, womens shoes, girls kicks, girls sneakersasics gel lyte iii x st alfred, st alfred, sneaker store, colab, collaboration, kicks, womens trainers, womens shoes, girls kicks, girls sneakers


SHARE:

Tuesday, 12 August 2014

london essentials: shore & snoopy


shore projects london moxham vans era essentials
peanuts x vans vault era OG LX 'camp snoopy' -footpatrol - £60 
otto - moxham - £58
portland - shore projects - £85 

i picked up this pair of vans vault era OG from footpatrol on thursday, snoopy is such a cool pup it was impossible to pass on purchasing a pair from the recent peanuts x vans colab! i have always been an authentic kinda girl, but i love the padded ankle wrap of an era, so these are super comfy - with a leather lining they should stand the test of time also. 

i paired them with my portland from shore projects and opted for my baby pink canvas strap. my moxham otto in gold has to be the best piece of jewellery i've ever owned, it's so versatile and matched perfectly with my outfit. i decided to wear plain speckled jersey dress from h&m, which was ideal for a casual look for the house of vans family opening event.

shore projects london moxham vans era essentials

vans kindly put me up in st james court, which is a part of the taj hotel group. it was a beautiful hotel, and i had to post a picture of my room service meal as it was incredible! thankyou to vans for the hospitality and letting me be a part of the house of vans opening.
SHARE:

house of vans london: family opening

house of vans london opening friends and family waterloo station

last thursday i was invited down to the friends and family party at london's house of vans. hidden beneath waterloo station, is a secret waffle world consisting of 5 giant tunnels - which contain 2 bars, a gig venue, skate ramps and a concrete bowl - alongside workshops and super cosy cinema room.

the house of vans is a free of charge venue open to the public 5 days a week. the space offers a completely individual and inspiring creative space, which is completely and utterly vans. i loved every second of being in the space, the atmosphere was electric - and with bands like dinosaur jr. and public enemy performing, it was an opening to remember!

check out the photos below, and you can find all information on the project here.

house of vans london opening friends and family waterloo station
SHARE:

Thursday, 31 July 2014

i'll stop wearing black when they invent a darker colour



mesh skater dress - ASOS 
portland watch - shore projects
asics gel lyte v x ronnie fieg 'coves' - kith
SHARE:

lilac lovin' - size? x reebok 'purple oasis'

size? reebok classic world wide exclusive purple oasis pack release information

last summer i managed to get my paws on a pair of the reebok classic leather in pastel pink, and this summer (thanks to size?) it looks like they will have some pastel company in the form of the 'purple oasis' pack.
releasing online and in all size? stores on friday 8th august, the 'purple oasis' pack consists of two signature styles from the brand - the workout and classic leather. a worldwide exclusive for size?, the 'purple oasis' pack features a delicious full lilac upper with icey white midsole and clear gum outsole to finish.
limited to 500 pairs the styles will be accompanied by special edition mr lacy pastel laces, while stocks last. i'm a size uk 4 but these are too gorgeous to pass on, so it's uk 5.5 for me and some insoles!
keep up to date with the release by following the size? twitter & instagram pages
size? reebok classic world wide exclusive purple oasis pack release information

SHARE:

Wednesday, 23 July 2014

pretty in polka: shore projects - dots collection



shore projects watches polka dot summer collection straps accessories british design

british seaside inspired brand shore projects follow up on their hugely successful first release of their innovative interchangeable straps, with the polka dot collection for summer 2014.

with simplistic features and modern day quality materials, the styles are effortless. shore projects have been one to watch for me since the brands debut and as soon as i saw the polka dot preview i was smitten!

shore projects watches polka dot summer collection straps accessories british designshore projects watches are designed for everyday wear, the timeless pieces have an interchangeable strap mechanism, to allow you to mix and match colour palettes and now patterns until your hearts content. i love this feature, as it allows your watch to feel even more unique to yourself. 

i've been wearing my portland everyday since i received it, before i was never really a watch wearer - but i find to be such a beautiful accessory and i am always complimented and asked about it.

last week i received a bumper parcel from the shore projects team, containing the complete polka dot collection. i was absolutely over the moon with the care parcel and so thankful for to the team for their continued generosity.

the new look leather polka straps are exceptional quality and with a price point of £20, completely affordable.



shore projects - polka dot straps collection x 10 (*)
- - - - - - - - - - - - - - - - - - 

SHARE:

Monday, 21 July 2014

pretty in patta pt.2 - SS'14 SSS women's editorial



patta summer collection womens lookbook

creative directors ace dia and voilette esmeraida have shot part II of their women's patta editorial featuring some iconic garments from the brands latest spring/summer collection, which is available online now - the story follows on from the last editorial the pair worked on, which can be seen here. the editorial follows on from the 'girls in streetwear' concept which we are seeing more and more of, the shots capture the feminine edge to the style.

the shots look fresh faced, which is lovely as we head into the warmer months. the girls style the product wonderfully - giving a fresh look to the pieces, and springing to mind my own styling ideas for the collection. i love how everything is kept super feminine, with a bit of tomboy attitude. key pieces which i've had my eye on for a while are the lilac crew neck, along with the half stripe tee - which is sadly sold out now!

check out violette's and ace's instagram account for future work, along with the official patta account.

Photography & Art Direction: Violette Esmeralda
Make-up & Photography: Ace Dia
Hair: Nina Engelberts
Models: Winter @ MiLk MM & My-Hoa Nguyen


see the full story below

patta summer collection womens lookbook patta summer collection womens lookbook


SHARE:

your tea : 14 day detox!

yourtea 14 day detox review - detox, healthy eating, cleanse, antioxidant

a few weeks ago, the team over at yourtea.com sent me over a 14 day detox to try out. tiny tea uses a heap of chinese medicine herbs, based upon ancient medicinal purposes to ease bloating, aid digestion and give you a boost of energy!

i suffer with exhaustion, anxiety and generally feeling a bit flat through the working week - so i jumped at the chance of being able to test the tea out! through the day i am a water drinker, with the odd cup of yorkshire tea - i love green tea, but find when drinking it to detox it can fall bland on your palette.

i drank 3 cups of the tea a day, over the 14 day period and thoroughly enjoyed it. it tasted lovely, now i've finished the 14 day pack i'm quite sad - other teas just do not taste the same! 

i did feel a difference in my energy levels and how i felt in myself, gone was the sluggish feeling of a monday morning - and it really did feel like it was helping my body to work! i love detox programmes and cleansing, but there is always the worry of it upsetting your body too much. i found yourtea.com's tiny tea to be gentle on my tummy, not using any shock chemicals to jump start it! come payday i'll be purchasing another pack, as i just cant do without!

check out the brands webstore here, along with their instagram which showcases some wonderful feedback!
SHARE:

crepe city 11!


crepe city london 11 sneaker events, collectors, showusyoursneaks number 1 uk event

the uk's #1 sneaker community event returns in just 6 days time!

crepe city is back for its 11th instalment and as always the team have been working non stop to ensure the event tops the last - enrolling the best sneaker sellers, collectors and artists into the mix! 

the event takes place in the truman brewery, a now regular spot for the crepe city team and with the event space spanning over 3 floors there is plenty to see and cop! 200+ stalls pack out the 3 floor venue with the additions this year of an a number of names* sample sale and an exclusive air jordan 6 exhibition. 

girls! you need not worry no more, the crepe city team have devised a special small feet heat section, selling the best in women's and junior size footwear! with a mix of live dj's, food, drinks and all round good vibes, the event is a must on any sneaker collectors calendar. 

it's the first event from the guys which i am missing in a long while, and it wont be the same not hanging with my london friends in the shoreditch sunshine! 

tickets are available on the door for £3 
keep upto date with all things crepe over on the events facebook, twitter and instagram pages.

SHARE:

Friday, 18 July 2014

outfit of the day: grey friday


outfit of the day asics ronnie fieg kith moxham otto shore projects daily watches portland stussy urban outfitters dress lookbook

i’ve been embracing the summer sales this week, because who doesn’t love picking up something you’ve had your eye on for FOREVER for 70% off?





I managed to pick up the urban outfitters x stussy football jersey dress for £30! i went for a large, so I could keep it oversized. the fit is perfect, the length just comes above my knee – I’m 5’’7 so sometimes struggle with dresses coming up slightly short and the quality is really lovely.

i’ve worn it twice this week (can’t keep myself away from it) and today decided to style it up with lots of grey accessories! i decided to go for my asics x Ronnie fieg gel lyte iii ‘flamingos’, my beloved shore projects portland with the grey strap and my moxham otto.

this dress is honestly so easy to wear, I hope stussy release more in the summer months!

SHARE:

Thursday, 17 July 2014

house of vans london

house of vans london press release first look preview london waterloo station

opening on august 9th, inside one of londons most iconic spaces, is the house of vans. champions of creativity, individuality and community, the event space follows in the waffle footsteps of house of vans brooklyn. Yet the british take on the event takes a new route of its own, with a incredible 3000sqm venue which provides a space like no other – in infamous old vic tunnels!

the amazing permanent venue will be a home for music, creativity and of course skating. It will double as a music space, artist lab, cafĂ© and cinema – and is open to all as a home for individuality and completely free.

vans have opened up the venue to exhibit artistic talent from across the globe, with the opportunity for artists in residence to hold workshops for locals along with visitors of the great city! constructed of 5 incredible tunnels, the space promises to be a hive of activity – certainly somewhere to go to feel inspired to create something amazing.

SHARE:

Wednesday, 16 July 2014

intern essentials - land that summer placement!

intern essentials how to help post information post


after my internship working at a number a names* for 4 months as a press and showroom intern in London, i thought i would try write up a post with some (i hope) tips and tricks of how to hopefully get yourself that dream internship and get the most out of it you possibly can! so, here we go!...'intern essentials'.... 

so how do you get yourself that internship?

first step - apply. basically, the trick is not to give up. find brands, companies,  studios, stores you want to work for, look in their vacancies section and go through and search for anyones email you feel is relavent and drop them a mail, explaining that your interested in any internships they may have, or have in the future. don't be afraid to email someone, because really what is the worst they can say? no? which really isn't the worst thing is it! and at the end of the day, if you don't ask you don't get anywhere but be polite, don't be too pushy and remember although you may love that brand more than anything you are there to do a job, be focused and represent that brand professionally at all times. so, talk about what you have been doing, briefly what you want to learn and some key skills and interests.

with the big companies and fashion houses 7 times out of 10 you may not hear anything back, or a 'no' email but don't let yourself get down about it. busy people don't always have time for no, or no thank you emails. the first internship i had i sent out about 15 emails a day for 3 weeks, it's hard graft and constant but just turn into a machine with it and you will get somewhere in the end. it pays to be organised, maybe list who you have contacted, then you can always send a follow up email but remember don't be too pushy! confidence and drive is good but there sometimes is a fine line, be professional.


SHARE:

Friday, 11 July 2014

alife for puma - summer capsule


streetwear giants alife have joined with puma for a summer 2014 capsule collection, in spirit of the world cup.

the three piece capsule features a special edition pair of evospeed 1.3 football boots, matching boot bag and a complimenting football jersey. the collection releases alongside other collaborations with bape, colette and kith for the puma brand, in celebration of the summer of football. a repeat alife pattern keeps things cohesive with red and blue accents though-out. the capsule collection features the simplistic and bold alife edge with the high performance sports element represented by puma perfectly.

i love the collection, i'm really feeling brands mixing in football jerseys to their releases at the moment! i think an oversize jersey matched with a skirt or joggers is the perfect casual summer outfit, and the ideal way to wear your teams colours and represent your favourite brand at the same time!

the bundle is available online now at alife, priced at $340.

alife x puma colab football brasil 2014 world cup

SHARE:

Monday, 16 June 2014

asics x jack fower


with a host of illustrators putting pen to paper bringing to life some of their favourite sneaker collaborations in the form of vectors and potential colour ups, these recent illustrations from graphic designer and maker jack caught my eye as something different.

bringing to life some of his favourite ronnie fieg x asics colabs such as the flamingo, miami, total eclipse, volcano and mint leaf alongside the brazil world cup pack, the shoes are realised in their natural environments - representing their namesakes perfectly.

check out all the illustrations below and view more of his work online at www.jackfower.com

SHARE:

Friday, 13 June 2014

sweet like candy - carhartt w.i.p x P.A.M

PAM x carhartt colab apparel collaboration goodhood

carhartt w.i.p have joined with australian duo misha and shauna of P.A.M to create a capsule collection especially for women. 

the collection incorporates the style of both brands, which when combined results in a collection of wishy wash colours, teamed perfectly with tomboy-esque key pieces.

featuring denim dungarees and trousers, an oversized stripe dress (which is way too dreamy) and two eye catching caps, the collection is versatile to be mixed in with staple key pieces of your existing wardrobe, or worn together for two-piece and co-ordinate looks.

also included is a statement vans authentic, featuring the brands statement print from the season. a beautifully cohesive collection which compliments the lovely summers nights perfectly. i love the print, its playful and feminine but still has that carhartt work in progress edge. 

i've fallen in love with the vans along with the striped dress, i feel the vans would be the perfect colour pop to a monochrome outfit. the fruit all over boxy tee and leggings is also adorable, and i love the styling concept to wear them underneath the endeavour pant.

The collection is available now online at carhartt and in store, along with londons goodhood but be quick, the pieces won’t be around for long.


PAM x carhartt colab apparel collaboration goodhood
SHARE:

Tuesday, 20 May 2014

rita ora x adidas originals

rita ora adidas originals collection preview press release lookbook collection launch

back in october, hot on the heels of the topshop x adidasoriginals collaboration success, news broke that rita ora was the next superstar to have her own collaboration with the brand.

on top of non stop tours, rimmel London campaigns and DKNY - rita somehow, has managed to find time to design not one but five capsule collections for adidas originals which are due to launch soon!

“I don’t own a second of my life, so much so that my mom is scheduling in dinners” 

rita recently debuted looks from the collection on her instagram, sporting a beautifully fitted jumpsuit and a black two piece look. this year adidas have joined forces with no less than fashion icon mary katrantzou and pharrell williams, following suit from the likes of raf simmons and stella mccartney - it promises to be a mega year for the brand, with rita on board as the first female artist collaborator.

the designs are very rita! luxe trackies with sheer side panels (which i love!) transparent rain jackets (festival season perfection!) and for those late night parties leather jacket with glow in the dark panelling, alongside prints, prints and more prints!

 “There’s one look based on one of my dove tattoos. It’s the softer, more feminine side of me with its soft colors and cutouts on the sleeves with suede — you know, things that are nice to touch and feel.”

the line will come in five different capsule collections, over three global launch days -
august 21 – ‘black’ line (i’m excited already)
september 4 – ‘pastel’ and ‘colourblock’ lines
november 1 – ‘spray’ and ‘roses’ lines

all collections will include footwear, apparel, outerwear and accessories ranging from $30 for a beanie, to $500 for a leather varsity. the ‘black’ line – based on rita's london look, will be sold exclusively through selected originals stores and online. items in the collection include the glow in the dark leather jacket, transparent rain mac, boyfriend jacket in reptile print and of course a pair of kicks (please be superstars!)

the collection lookbook is slowly being seeded out, in the meantime i’ve grabbed some images from rita’s instagram. i look forward to the collection and can’t wait to see how she puts her style spin on the brand.

keep up to date via the adidas tumblr, twitter and facebook

rita ora adidas originals collection preview press release lookbook collection launch

rita ora adidas originals collection preview press release lookbook collection launch

SHARE:

Hover to Pin

Blogger Template Created by pipdig