Friday, 24 January 2014

ASOS x puma



earlier this month puma teamed up with online boutique ASOS for a capsule collection of jersey basics with that iconic puma lifestyle twist. mixing together a range of textures, prints and fabrics the brands have created a fresh approach to the sports luxe trend with loud 90s inspired sportswear, still keeping that lovely feminine fit.

the collection consists of 11 pieces ranging from joggers, oversized tees, crop tops and a maxi skirt all featuring bold colour blocking with graphic and animal prints. the capsule collection purposefully clashes but still remains cohesive to wear together and versatile enough to mix and match with some of your favourite wardrobe staple pieces.

puma are known in the world of fashion for experimenting with construction and design, boasting some incredible collaborative collections with alexander mcqueen, mihara yasuhiro and many others. innovative, fashion forward thinking is something the brand strive for with each release and i love that they are designing for the female market with the feminine figure and current trends fully in mind!

i love the collection, spots luxe is one of my favourite styles and each of the key pieces from the collection could be worn through the day into the night with ease. paired with trainers or chunky heeled boots, the collection remains super feminine. below i've selected my favourite two key pieces from the collection along with how i would style them up for a day look - fluffy bomber jacket which is available online now for £65 and check print joggers for £55. 

i have been searching everywhere for a mohair/fluffy cardigan that isn't too girly, although i always wear dresses i prefer to layer with a boxy, oversized jacket and this bomber is perfect! the leatherette details to the zip add a great grungy feel while the mohair sleeves are bang on trend. i would pair the jacket with the joggers and a mesh detail crop top finishing with chunky statement boots, or trainers for a more casual workday outfit.

the whole collection is available online now as ASOS.com 
- and lets hope this is only the beginning for puma women's sportwear

see more of the collection and how i would style it  below -


asos puma collaboration collection sportswear new in jersey streetstyle

fluffy bomber jacket - £65 - ASOS - available here
mesh panel bralet - £18 - topshop - available here
check print jogger - £55 - ASOS - available here
leather luxe backpack - £75 - ASOS - available here
twilight ring pack - £15 - ASOS - available here

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