Friday, 17 January 2014

Club Tropicana x Puma 'Tropicalia'

puma tropicalia new collection asos footasylum new in coords disc blaze tropical prints

for spring/summer 2014 puma take inspiration from Brazilian culture and the vibrant colours of the country to create their 'Topicalia' collection. the collection which consists of classic footwear styles such as the suede and signature puma disc teamed with tracksuit jackets, accessories and leggings captures a lovely feminine twist to sportswear.

the iconic Tropicalia print is incorporated into each shoe silhouette, bringing vibrance to different details on each - adding individuality to the styles. whilst the apparel and accessories get the full two piece pattern make over, which is still subtle and versatile enough to team as a mix and match or with any key wardrobe piece.

one of my favourite pieces from the collection has to be the all over print leggings, i'm not usually a print girl but they look to be a wonderful feminine fit and would work perfectly styled with a cami top and a small belt much like cigarette pants, or to brighten up a casual outfit teamed with an oversized tee to wear to the office. 

i have also fallen completely in love with the disc's, they are available in white and also black and i am poised ready for release day to hope to get my hands on a pair! the monochrome upper with 'Tropicalia' print detailing would be a simple way to add a splash of colour to any outfit, while the innovative shape and design concept add a interesting, fashion forward element.

despite the vivid prints and incorporation of various shoe styles and apparel, the collection is perfectly cohesive and i absolutely adore it! look out for the collection releasing very soon at selected retailers - in the meantime you can follow puma for all things 2014 via twitter, facebook and instagram.

check out the shots below from the beautifully styled lookbook -


puma tropicalia new collection asos footasylum new in coords disc blaze tropical prints

puma tropicalia new collection asos footasylum new in coords disc blaze tropical prints

puma tropicalia new collection asos footasylum new in coords disc blaze tropical prints

creative direction: alex powis
styling: hayley mccarthy
photography: rebecca naen
photography assistant: dom fleming
MUA & hair: dominique heslop



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