Wednesday, 29 January 2014

wavy baby - this is welcome


this is welcome spring summer 2014 collection, aptly titled 'wavey girls' takes inspiration from the bad ass skater chicks and water babies of Venice Beach, 1980s skate fashion and 90s sportswear. for the girls who live for the moment, stay up till sunrise with a wild hearts can't be broken outlook on life.

the collection is made up of a range of jersey basics and staple denim pieces, which can be layered together or worn as separates. each piece has a sportswear edge to it - something which i absolutely adore more than anything. oversized silhouettes are mixed with beautiful figure hugging pieces, matched with sporty accessories and statement jewellery - making the collection beautifully feminine but with an extra tomboy edge.

consisting of a mainly monochrome palette mixed with marl grey and rose gold, the collection is versatile and easy to match up with your favourite wardrobe staples. logo detailing in puff print, gold foil and 'tone on tone' brand all pieces subtly and cohesively. not loosing sight of that 80s skate inspiration the collection has a wonderful laid back feel, but still beautifully feminine. whats more the brand have released jewellery to accompany the apparel in rose gold.

i love the collection, the brand have perfectly encapsulated everything that i look for in the sports luxe trend and it's safe to say i can't wait to get my hands on the styles! it's almost impossible for me to narrow down to my favourites but if i had to pick i would have to go for the ballin' raglan dress, you're welcome no sweat tee, no sport basketball shorts and steal l/s tee...and yes girls, they have a tee with leo on - swoons at the ready.

each piece would look perfect teamed with trainers and fishnet socks, or statement chunky boots for a more formal look. you could easily layer with a check shirt around your waist, leather jacket or varsity for that super sporty feel.

truly streetwear for girls - this is welcome looks set to become one of my favourite brands for summer 2014! check out the lookbook below in all it's dreamy glory and keep a look out for the collection release information coming soon!


check out the full imagery below -


 look 1: steal l/s tee, no sports running tights, been there rosegold hoops, glasgow kiss rings


look 2: bobo town bucket hat, waist grazer tee with classic logo bubble print, all over it tapered dungarees, 2 pac socks


 look 3: no sweat sweatshirt with bubble print, all over tapered dungarees, 2 pac socks

 look 4: girlcrush leo tee, office romance denim pencil skirt, been there rosegold hoops, glasgow kiss rings


 look 5: no sweat dress with bubble print, been there rosegold hoops, glasgow kiss rings


 look 6: wavey BF tee with rosegold print


 look 7: been there rosegold hoops, glasgow kiss rings


 look 8: muscle beach vest with bubble print, no sports basketball shorts, been there rosegold hoops, glasgow kiss rings, 2 pac socks


look 9: throw on denim jacket, ballin' raglan dress, been there rosegold hoops, glasgow kiss rings, not my name necklace, 2 pac socks

photography: kat cox
styling: luci ellis
hair & MUA: katie coward
artwork & design: sewn agency


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