Tuesday, 20 May 2014

rita ora x adidas originals

rita ora adidas originals collection preview press release lookbook collection launch

back in october, hot on the heels of the topshop x adidasoriginals collaboration success, news broke that rita ora was the next superstar to have her own collaboration with the brand.

on top of non stop tours, rimmel London campaigns and DKNY - rita somehow, has managed to find time to design not one but five capsule collections for adidas originals which are due to launch soon!

“I don’t own a second of my life, so much so that my mom is scheduling in dinners” 

rita recently debuted looks from the collection on her instagram, sporting a beautifully fitted jumpsuit and a black two piece look. this year adidas have joined forces with no less than fashion icon mary katrantzou and pharrell williams, following suit from the likes of raf simmons and stella mccartney - it promises to be a mega year for the brand, with rita on board as the first female artist collaborator.

the designs are very rita! luxe trackies with sheer side panels (which i love!) transparent rain jackets (festival season perfection!) and for those late night parties leather jacket with glow in the dark panelling, alongside prints, prints and more prints!

 “There’s one look based on one of my dove tattoos. It’s the softer, more feminine side of me with its soft colors and cutouts on the sleeves with suede — you know, things that are nice to touch and feel.”

the line will come in five different capsule collections, over three global launch days -
august 21 – ‘black’ line (i’m excited already)
september 4 – ‘pastel’ and ‘colourblock’ lines
november 1 – ‘spray’ and ‘roses’ lines

all collections will include footwear, apparel, outerwear and accessories ranging from $30 for a beanie, to $500 for a leather varsity. the ‘black’ line – based on rita's london look, will be sold exclusively through selected originals stores and online. items in the collection include the glow in the dark leather jacket, transparent rain mac, boyfriend jacket in reptile print and of course a pair of kicks (please be superstars!)

the collection lookbook is slowly being seeded out, in the meantime i’ve grabbed some images from rita’s instagram. i look forward to the collection and can’t wait to see how she puts her style spin on the brand.

keep up to date via the adidas tumblr, twitter and facebook

rita ora adidas originals collection preview press release lookbook collection launch

rita ora adidas originals collection preview press release lookbook collection launch

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