Monday, 21 July 2014

pretty in patta pt.2 - SS'14 SSS women's editorial



patta summer collection womens lookbook

creative directors ace dia and voilette esmeraida have shot part II of their women's patta editorial featuring some iconic garments from the brands latest spring/summer collection, which is available online now - the story follows on from the last editorial the pair worked on, which can be seen here. the editorial follows on from the 'girls in streetwear' concept which we are seeing more and more of, the shots capture the feminine edge to the style.

the shots look fresh faced, which is lovely as we head into the warmer months. the girls style the product wonderfully - giving a fresh look to the pieces, and springing to mind my own styling ideas for the collection. i love how everything is kept super feminine, with a bit of tomboy attitude. key pieces which i've had my eye on for a while are the lilac crew neck, along with the half stripe tee - which is sadly sold out now!

check out violette's and ace's instagram account for future work, along with the official patta account.

Photography & Art Direction: Violette Esmeralda
Make-up & Photography: Ace Dia
Hair: Nina Engelberts
Models: Winter @ MiLk MM & My-Hoa Nguyen


see the full story below

patta summer collection womens lookbook patta summer collection womens lookbook



patta summer collection womens lookbook

patta summer collection womens lookbook

patta summer collection womens lookbook



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