Monday, 27 October 2014

pretty in patta - part III - fall/winter editorial

PATTA womens editiorial ace dia violette esmeralda fall winter 2014

following the success of the previous two #SSS patta ladies editorials, creatives ace dia and violette esmeralda follow up the now seasonal series with a third story, incorporating some of the patta fall collection releases - which some of is now available online and in select patta stockists.

the third editorial follows on from part II which can be seen here, and part I - here. working with a 'girls in streetwear' concept, the girls style up their favourite key pieces from the latest release in a fun and feminine way.

of all the editorials this one is my favourite by far, i love the colour contrasting backgrounds to the monochrome collection. the whole shoot has a really nice tomboy edge to it, but i love how it still looks super feminine. key pieces which i love are the black patta embroidered crew, patta running crew long-sleeve and of course the varsity jacket.

needless to say, i'm already looking forward to part IIII - keep up the brilliant work, girls!

PATTA womens editiorial ace dia violette esmeralda fall winter 2014

Art Direction & Photography: Violette Esmeralda
Art Direction & Make Up: Ace Dia
Photography Assistant: John Ojuri
Models: Abby @ Anti Ggency & AJ Osman

enjoy the full story below


PATTA womens editiorial ace dia violette esmeralda fall winter 2014

PATTA womens editiorial ace dia violette esmeralda fall winter 2014

PATTA womens editiorial ace dia violette esmeralda fall winter 2014

PATTA womens editiorial ace dia violette esmeralda fall winter 2014

PATTA womens editiorial ace dia violette esmeralda fall winter 2014

PATTA womens editiorial ace dia violette esmeralda fall winter 2014

PATTA womens editiorial ace dia violette esmeralda fall winter 2014
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